Friday, November 27, 2009

HOAX: Technics 1200 will disappear

Today a worrysome message pops up around the net - that Panasonic is going to cease the production of the living club culture icon Technics 1200 turntable in 2010. You can read it, for instance, here.

However, it looks like a hoax, I would suggest not to believe the hype! The given arguments, even if they seem reasonable at first glance, actually are not very well grounded. Any numbers? I'm quite sure it is still the best selling turntable, even if the sales have decreased in general numbers. Besides, how about the fact that so many digital DJs still use the good ol' pair of Technics to ride timecode controllers of such applications as Rane Serato Scratch or Traktor Scratch?

So, sleep well, the 1200s will outlive many fancy digital gimmicks.